Burberry x VanMoof

During my minor in Fashion Marketing Innovation, our final assignment was to create a marketing advice for a brand of our choosing (Burberry) on how they could get to our chosen subculture: de Havermelkelite (Oatmilk Elite). An Amsterdam Based group of like minded people. 

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The advice was to work together with electric bike brand VanMoof and set up a bike route that goes to iconic places in Amsterdam that are rooted in British Heritage.