Thijs van
Waardenburg
"EZY" - Start-Up Assignment
"The bag brand “EZY” aims to make everyday students' lives easier and hip. We do this through our product: a modern hip backpack. You can carry this bag in different ways. Over your back as a backpack, but it is also possible to roll the bag behind you, For when the bag is getting too heavy. In this way we make transporting items for students easy and fun every day. So you never have to use that old ugly trolley or pull bag again and you will not be bothered by a heavy bag on your back. From now on you will go through life EZY."
Bag brand “EZY” was created as an assignment for school where we were asked to create a group and start our own company. We chose to create bags that make the lives of (mostly) students easier by being able to roll the bag when it becomes to heavy to carry.
For my part of the group project I was co-responsible for the creative direction the brand was going in, for example the photoshoots, social media and advertisement. Unfortunately due to COVID-19, We were only able to shoot one of the photoshoots we planned for the brand before the end of the project.
